Vision Zero SB

What is Vision Zero?
We don’t have to accept deaths and injuries on our roads as the cost of modern life. Most collisions can be prevented through improved infrastructure, education and enforcement.  The goal of Vision Zero is just that:  No more traffic deaths and injuries!

Why Vision Zero?
In 2012, 33,561 Americans died in traffic crashes.  Our own city of Santa Barbara has a serious traffic safety problem.  Compared to California cities of similar size, we rank 2nd for pedestrian collisions and 4th for bicyclist collisions.  Over the last ten years, more than 60% of traffic fatalities were pedestrians and bicyclists.

New York and San Francisco have adopted compelling Vision Zero policies.  In Santa Barbara, the SB Bicycle Coalition (SBBIKE) and COAST (Coalition for Sustainable Transportation) are teaming up to bring Vision Zero to our city.

Let’s make our streets safer and more comfortable for people of all ages and abilities!

We call on the City of Santa Barbara to adopt a Vision Zero policy that will bring our traffic fatality rate to zero by 2025.  Let the City Council know you support a Vision Zero policy for Santa Barbara!

Important News

Please join us every fourth Thursday at noon
 at Good Cup downtown (918 State St.) for our monthly Vision Zero SB meeting.  


On May 12, 2015, the Santa Barbara City Council voted to proceed with the creation of a Vision Zero policy. The City Council’s vote is setting Santa Barbara on the course toward the goal of ZERO traffic fatalities and serious injuries.

Our dedicated team of Vision Zero advocates has been meeting since last fall to plan our campaign. COAST and SBBIKE are the lead organizations, and many other organizations have endorsed our platform. Our sincere thanks go to all of them. Please see the growing list of our endorsements on our ‘About Us‘ page.

We further thank the many people who E-Mailed the Council in support of Vision Zero and who came out to speak. There were more than a dozen speakers at the meeting, overwhelmingly supporting Vision Zero. Testimony from family members of those who had been killed or injured on our streets was especially powerful. One mother who lives on West Valerio Street, near the Mesa, described how her teenage son was hit crossing the street in front of her house by a car going at least 40 mph. Miraculously, he survived. Other kids were not so lucky: Carina Velasquez, a student at Santa Ynez High School, was killed when she was walking home from her school on March 26, 2015. Carina was fifteen, just one day shy of her sixteenth birthday.

The final vote at the Santa Barbara City Council was 6 to 1 in support of Vision Zero, with Frank Hotchkiss dissenting.  City staff has been directed to draft a Vision Zero policy for Santa Barbara which will be brought back to the City Council in Spring, 2016 for review and a vote on adoption. The May 12th vote is just the beginning. The success of Vision Zero depends on a strong plan. This will only be possible with broad public support. We will be working closely with City staff to ensure the draft Vision Zero policy is comprehensive, encompassing the three key components of engineering, education and enforcement.

Read and print the official Vision Zero SB Platform here.